LOS ANGELES (AP) — Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers “Please, don’t squeeze the Charmin,” died Monday. He was 91.

Wilson made more than 500 commercials as Mr. George Whipple, a man consumed with keeping bubbly housewives from fondling toilet paper. The punch line of most spots was that Whipple himself was a closeted Charmin-squeezer.